Previous Posts
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Aug 23, 2011
4 CommentsDon’t Shut Your First Book in The Drawer: Saving Your First Novel
Edan Lepucki’s book is dead. I’m not saying so, she did. In her blog post on TheMillions.com, Shutting the Drawer: What Happens When a Book Doesn’t Sell?, she talks about the problems she’s had in getting a publisher to buy her first novel, and she’s deciding she needs to put it in a drawer and...
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Aug 03, 2011
3 CommentsDo You Really Need a Brand Called You? Hell, Yes!
Some people don’t like the term “personal branding.” They make fossil-old jokes about sticking a piece of red hot metal on your hindquarters. Or they point at Gene Weingarten’s “How Branding Is Ruining Journalism” column where he takes issue with the idea of personal branding (and makes the same stale joke about cattle branding). And...
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Jul 27, 2011
2 CommentsNetworking for Freelance Writers to Better Paying Gigs
I found a question on a writing group on LinkedIn recently, and thought the answer would be helpful to other would be freelance writers who are trying to build their personal brand. Freelancers: With all the writing competition out there- magazines paying less and companies not paying more than $10 per web page- how are...
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Feb 15, 2011
3 Comments20 LinkedIn Case Studies for Branding Yourself
1. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known. 2. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and...
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Feb 15, 2011
No CommentsAre You Writing a Better Story?
There have been plenty of conferences I have attended that shout from the rooftops about being successful like Donald Trump and building a better future. They talk about the world as if it were a malleable piece of clay. There has also been conference I have attended surrounding the idea of building a better story in your...
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Feb 09, 2011
4 CommentsPersonal Branding Tip: Don’t Create Multiple Social Network Personas
If you’re going to focus on your personal branding, you need to grow it around your own name and face, not your job, your company, or your latest venture. While you may think you need to grow your business by promoting your business, you also need to remember that social media is all about relationship...
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Jan 04, 2011
No CommentsCreating Stories is the Only Way to Build a Personal Brand
There are random times throughout my life where I have the pleasure of sitting down with Chris Baggott. Chris is co-founder of ExactTarget and now co-founder and CEO of Compendium Blogware. Our meetings always consist with some type of beverage and spirited discussion around the world of direct/internet marketing. We were talking about the future of online...
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Jan 03, 2011
3 CommentsWhy Networking Is More Important Than Resumes To Your Job Search
If you’re looking for a new job, quit sending out resumes. If you’re a regular reader of this blog, you’ve heard me say that before. Scott Gerber, author of Never Get a Real Job, (affiliate link) says the same thing. As he tells Generation Y in his Amazon author page video: “Hey Gen Y, guess...
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Nov 26, 2010
19 CommentsQuit Waiting Around For Your Job Search
Seven years ago, before I moved to Indianapolis, my family and I hit a rough patch thanks to some serious embezzlement by another employee at my job. I worked hard trying to find a new job, sending out resume after resume to Monster.com, CareerBuilder.com, and different corporate websites. Nada. I applied to over 600 different...
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Nov 03, 2010
No CommentsHow Should I Structure My Blog’s Profile Page?
Raj Menon (@_13apples_) of Franklin, TN ( I met him at Barcamp Nashville a couple weeks ago) asked, “How do I structure the profile page on my blog? Too much content or just enough?” This can be a tricky question, because there are any number of ways you can present the information. Here are a...